Advert 1: Ammu-nation (Fictional)
Advert 2: Strongbow – IT Workers
Advert 3: Apple tango – Lost property
The first advert, a fictional advert from a series of video games advertising a shop called Ammu-Nation, sells weapons to the player. The advert uses an aggressive style because the narrative of the advert follows a home invasion and the prospect of the listener’s family (in a hypothetical sense) being harmed. The advert is also very serious, but to the point where it seems to make a joke out of itself, this is very well known in the video games, because the humor of the game’s radio stations is carried through by the adverts. The advert uses immediacy to advertise a special event coming up in the near future. I think that the advert is advertising long term, as the subject is an actual shop within these games that is available to access from very early on.
The second advert, advertising strongbow cider is very short, it takes on the form of a speech to a group of people. This is very similar to its TV advertisements, as the same style is used there. However, because the advert is very short, there is only time for a small segment of dialogue, targeted towards IT workers, the brand is also important, because the style of advert is relative to the brand identity, allowing people to see or hear that a certain brand is being advertised and they can identify the style with a product they know.
The final advert, advertising apple tango, uses a series of conversations between two people, regarding a lost can of apple tango, however, humor is used as the person who has lost the can takes it far more seriously than a normal person would, and is adamant in finding the can, whereas the lost property worker seems to mock the caller in his determination, and does not believe that a person could be so serious about a drink. This humorous style allows the listeners to identify the links between tango and humor, as there is a long running history between tango and funny adverts.
MCPS, or the Mechanical Copyright Protection Society, pays money to its affiliated members whenever their intellectual property (Music, Voiceovers or other copyrighted material) is used under license by a Radio station, TV station or other broadcaster. these payments are more commonly known as “Royalties”. The amount of money needed to be paid from MCPS varies depending on the “Scheme” or usage of the material.
This link shows a table describing the rates of commission the owners of licensed material earn for each use of their property.
PRS For Music (Formerly the Performing Rights Society) Works with the MCPS to collect and distribute royalties from and to customers and members. It was founded in 1914, and since then, has accumulated the rights to over 350,000 artists and record companies, in all looking after 10 million separate pieces of audio and video. Through the practices of PRS there have been a number of problems and even court cases where the use and distribution of music, especially in small business owners has been challenged by the PRS.
For example, in 2007, a Scottish Car servicing company was taken to court by the PRS after allegedly “Listening to the radio at work, allowing the music to be heard by colleagues and customers.”
Background/Overview
A new Family themed film club is being set up in the Farsley area.
The ad is aimed at attracting families in the area
Target audience
The ad will be aimed at families in the area. As well as this, there is a focus on younger families as well as families with young children.
The club will provide a range of services, besides the aforementioned films for people attending.
What is the single most important thing to say?
The Farsley community film club is available to all, and would provide a range of entertainment for all who attend
What are the rational and emotional “Reasons to buy”?
The Farsley community film club is a free and open service for the community, therefore offering these activities on a charitable and voluntary basis.
This service provides young families with an activity that everyone can enjoy.
Because there are many people using the area at once, several other activities are available to the visitors
Details that will assist the creative team
“The film club is brilliant! My Children love going every week”
Taglines: Helping your community………(coercive)
A place for family fun………(reward)
Budget
1 play/day = £10
2 plays/day = £20
3 plays/day = £30
Proposal 1
I will write a script using repetition of the client name and details, possibly 3 or 4 times in the duration of the advert. A factual style is necessary in order to get the information across to the listener. Therefore, making the vital aspects of the advert so engraved in the listeners minds that it is impossible to forget.
Proposal 2
Using humour to get my information across might help to make the advert more effective, alternatively, trying to use a more aggressive approach to the advert in a similar way as the safestyle UK adverts might try to carve out a niche that I could use to make my advert more memorable and recognisable.
Purpose
The purpose of the radio advert was to create a short advert to be played on the radio about a local business or organisation. I chose to advertise the farsley family film club as it is a local organisation that is non-profit and for the community.
Audience
The audience I showed my radio advert to did not actually like the radio advert, this is because they said that it was too rushed and not very well put together, I found that my client did not agree with these claims, and was happy with the advert.
Representation issues
As I was the only one involved in the creation of the radio advert, I tried to make sure that my ideas were able to show the language and information of the client effectively, I also used a sound effects in order to help my radio advert to sound more professional. I think that the sounds helped as it was relevant to the subject I was talking about, the farsley family film club.
Technical issues
There was a problem with the voice recorder I used to create my radio advert, the recording did not start at the right time and my voice was cut off halfway through the recording. Therefore I had re-do this a couple of times to get the recording right.
Self-evaluation
I think that I worked well to organise the radio advert and complete it in such a short space of time, as I worked through the unit in a short time ad was slightly rushed through the final stages of the project.
